DK: On the Move Project

Just today, our Brand Management professor asked us to pass a design of our own logo, so I first thought of making one for this blogsite. I was thinking that it may become a tool so that I can officially launch this tiny space in the world wide web where I can write and share my experiences...?

I need insights though. And I'm too shy to ask (really ask, like face-to-face). What do you think? Please, please tell me.

  1. This first one's just a cropped version of the second, as an illustration of how it would look if it were put in, for example, a display picture or a site logo-within a box.
  2. This next one, I'm imagining, is for a header or a staple piece in the web.
  3. The third one's just one with the site title, or in this case, a tagline.



My professor said it looked hard to recreate in a "brand" since there's a lot of colors and it's too abstract... I dunno, I think it may because he didn't know it was for a website/blogsite, and he was going for a more for-the-masses-product-types.

My inspiration was kinda a lifestyle-photography-hippy-artistic vibe - of freedom and movement; much like my blog title, don't you think? Or...what do you think?
In class, we're studying things like brand resonance, brand judgment and brand feelings; what kind of thoughts go through your head when you see this? How does it resonate with you?

-dk


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